Based outside of Denver, Colorado, Easter-Owens provides custom manufactured solutions through electrical and power needs to large businesses and municipalities worldwide. For more than 60 years the business has been manufacturing metal enclosures for edge computing to modular substations, or anything in between.
When Easter-Owens approached us, their website was unorganized, unresponsive and confusing. The sales team was embarrassed to open their site during sales meetings for fear that the page wouldn’t work or that products and technical data would be out of date. Alexander Ramsey Creative was tasked with rebuilding their website from the ground up.
Our team led the business through a series of roadmapping meetings to understand their products, target market and competitors. We took this data and presented a pathway to eliminate customer confusion and organize website data. With a clear plan, our team wrote new website copy, restructured company products, case studies and technical data sheets, bringing simplicity to their online experience, clarity to their brand messaging and providing an easy to edit website for the sales team.
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