It’s a major component of your brand. Regardless of which thinktank’s statistics you subscribe to, the basic truth is: more people visit a company’s online presence before making a call.
What are they getting from that first impression?
How much went into the UX? The UI? How does it look on a phone screen? Is the search optimized? How are the analytics? Are you measuring for what matters, or are you measuring what’s easily measured?
Let’s thrill your visitors when they visit your site, so they feel confident enough to take the next step.